In addition to internal breeding work at PII, we look to partner with breeders from around the world to introduce their plants through various market channels, including our own First Editions® Plants and Easy Elegance® Rose Collections. Bailey Nurseries has an award-winning sales and marketing team to drive new introductions through an expansive worldwide network of growers, as well as the strategic initiative to maximize breeders’ royalty income. We truly love the process of bringing new plants to market and appreciate the relationship with expert breeders from around the world.
By choosing Bailey Nurseries and PII as your breeding partner, you will find:
A PASSION FOR PLANTS: As breeders ourselves, we share in the pride and excitement, as well as challenges that arise from breeding new cultivars. Bailey Nurseries is built on the foundation of true plants people, and that passion carries through to today.
DEDICATED RESOURCES: With experience in breeding and introducing many successful varieties, we understand and allocate significant resources to trial, market, propagate, produce and distribute new introductions through multiple market channels.
AN EXTENSIVE NETWORK: Bailey Nurseries has established strong relationships with licensees around the world that has created an instant outlet for new genetics to be distributed. In addition, our marketing efforts have instilled trust in trade and consumer media, generating excitement and interest with the necessary audiences to drive sales of new introductions.
FAIR ROYALTY INCOME: We highly value our relationships with breeders and strive to create reciprocal connections. With that, we have established aggressive royalty rates to reward the breeders’ hard work with a stream of revenue for years to come.